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GM 360°: Results in 100 Days

A flagship program for hotel general managers and owners to sharpen strategy, strengthen financial performance, elevate service, and build a high-performing team - grounded in the industry’s best practices

200 Years

The combined experience of the world’s leading hotel brands - built into this course.
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Hotel 360° Diagnostic

Complete a comprehensive assessment of your property - strategy, product, guest experience, operations, HR, and finance - to build a panoramic baseline and a 100-day change plan

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Best Practices from Premium Hospitality

Break down the service standards of Ritz-Carlton, Marriott, and Four Seasons to design a guest experience people remember.

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KPI Focus

Set up a GM KPI system - from revenue and profit to NPS, guest reviews, and team effectiveness - so you see results in numbers, not gut feel.

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A Community of Peers

Learn alongside other GMs and owners - peer support, honest managerial insight, and independent expert feedback.

Choose Your

Learning Depth

Submit your application to receive the program outline and a personal consultation.

Submit your application

Course Curriculum

Effective Leader

Choosing management approaches, leadership style, delegation and control, owner relations, executive presence, and sustaining your personal capacity

25 h


Hotel Strategy & Business Model

Your property concept and its impact on KPIs, the team, and guest experience. Business model, positioning, and annual strategic goals.

30 h


Revenue Maximization: Innovative Approaches to Revenue Management

Core RM tools, audience segmentation, financial analysis, forecasting and decision-making, total revenue.

35 h


Hotel Economics & Finance

GM operating, investment, and forecasting models. Financial literacy: USALI, P&L. Cost control and what drives GOP.

35 h


Sales Management & Marketing Communications

Data and research for demand management. Brand as a driver of ADR growth and loyalty. PR and reputation. Digital and direct bookings. Key nuances of SMM and MICE sales.

30 h


A Format Built for Practicing GMs and Owners

100-Day Intensive

Learn at a comfortable pace - using your own real business challenges and metrics

Peer Review & Case Clinics

Live sessions to work through participants’ cases, with expert input from GMs and owners and an exchange of management decisions.

Career Check-Up

An entry and exit assessment helps you shape a personal development plan.

BI Analytics & Reporting

Working with the data: 2–3 BI dashboards, 7–10 key metrics, plus one management report you’ll embed into your regular routine.

A Personalized Hotel

Development Plan
By the end of the program, you’ll create a concrete change plan with priorities, KPIs, and accountable owners - across the full 360° scope of hotel management.

In-Person Meetups

Nothing beats live connection and energy exchange: two in-person intensives included in the course.

GM 360°: Real Change in Your Hotel

Anastasia General Manager

GM 360° is the course I’ve been waiting for - it finally acknowledges that GMs and owners barely have any free time. I completed a 360° assessment across the key areas, and with the curator we focused only on my real gaps,  - without repeating the obvious. In the end, I stayed on schedule, closed the weak spots in finance and operations, and didn’t drop my day-to-day workload

Alex GM of an Independent Hotel

I’ve always believed learning should be short - and that only hands-on hotel practice really matters. GM 360° made me realize my experience needed to be structured, and my blind spots closed. I valued the finance and revenue blocks the most: I finally understood the logic behind decisions I used to make on intuition, plus the expert’s one-on-one deep dives into my own cases

Tatyana General Manager, Hotel Group

I was promoted to GM pretty abruptly, and at first I was just putting out fires. Once I finally had a bit of breathing room, I realized I lacked a structured way of thinking: how to build processes by department, how to manage the team, how to look at the hotel through KPIs with no emotions. In GM 360°, what mattered most was how theory immediately connected to my real tasks, and the format made it painless to fit learning into an operational role

Margareta Hotel Finance Director

I’ve never worked for major chains, but I want to grow and feel like my property operates at the level of the strongest players in the market. We have everything: a great location, a strong team, management experience, and foresight. But to operate at that level, you need to learn new things - and implement them fast. That’s why this short, intensive program - with the innovation block - was a great fit for me

Victor Director of Operations

What I valued most in GM 360° was working with real, live cases from hotels across different segments and tiers. There’s a clear theoretical framework, and then a true “take it and do it” format: checklists, examples of management decisions, peer review from practicing GMs. I regularly brought complex service and team situations to the discussions and got feedback from people who are responsible for hotel results every single day

Choose Your Course Option for Payment

Plan 1+*

₽200,000

256 hours
4 months
5 hours/week.


  • Official Professional Retraining Diploma

  • Entry & exit assessment

  • Career check-up

  • Remote final certification

  • Networking sessions

  • Business simulations

  • 1 one-on-one mentoring session

  • 2 in-person learning intensives in Moscow at a 5★ hotel


* Accommodation not included


** Valid only when two participants from the same company enroll

Core Plan

₽250,000

256 hours
4 months
5 hours/week.


  • Official Professional Retraining Diploma

  • Entry & exit assessment

  • Career check-up

  • Remote final certification

  • Networking sessions

  • Business simulations

  • 1 one-on-one mentoring session

  • 2 in-person learning intensives in Moscow at a 4★ hotel



* Accommodation not included

VIP Plan

₽300,000

256 hours
4 months
5 hours/week.



  • Official Professional Retraining Diploma

  • Entry & exit assessment

  • Career check-up

  • Remote final certification

  • Networking sessions

  • Business simulations

  • Coaching session with the course expert

  • In-person course kickoff in Moscow at a 5★ hotel

  • 1 in-person intensive at a 5★ hotel

  • 2-day program

  • Individual learning support

  • Mentorship from a practicing GM

  • One-on-one consultations with course experts (3 sessions of your choice)



* Accommodation not included